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Caswell-Massey Almond Collection: Image shows Almond Eau de Toilette and Almond Bar Soap with almonds

From Lush Honeysuckle to Sweet, Vibrant Peonies

Summer Florals

Caswell-Massey Honeysuckle Bar Soap in a bed of fresh honeysuckle

Caswell-Massey Peony Perfume shown with freshly blooming peonies and blackberries

Caswell-Massey and The New York Botanical Garden Logo

DO RIGHT BY NATURE

CAPTURING THE SCENTS OF THE GARDEN

In collaboration with The New York Botanical Garden, we've created a line of floral fragrances using special fragrance capture technology that allows nature to flourish while we continue to appreciate its beauty.

Every purchase of our NYBG fragrances and soaps directly supports The New York Botanical Garden’s work in plant research, conservation, horticulture and education. Learn more at NYBG.org.

The Peony Capture at The NYBG
The Peony Capture at The NYBG
Senior Perfumer Laurent Leguernec at The NYBG
The Conservatory at the NYBG
Caswell-Massey Logo

Founded in 1752 as a bold newcomer, our mission was clear: to create the finest fragrances and grooming essentials that could rival, and even surpass, those from the legendary houses of Europe and beyond. With a rebellious spirit, we aimed for our exceptional products to be revolutionary, reflecting the ideals of a new and emerging nation. Our vision of American luxury was designed to be accessible to everyone, honor the skilled craftspeople behind the work, and respect the land and resources needed to produce high-quality products that enhance and enrich everyday life.

Vintage bottles of Caswell-Massey products ranging from late 1800s to early 1900s

An American Original

Our Founding

Caswell-Massey began as Dr. Hunter's Apothecary in Newport, RI in 1752. To this day we remain the longest continually operating fragrance brand in America.

Caswell-Massey Number Six Eau de Parfum bottle

America's First Fragrance

Number Six

Number Six is the first fragrance produced and sold in the United States and it stands today as the longest continually produced fragrance in American history. It was the favorite fragrance of the first American President and Revolutionary War hero, George Washington.

SHOP NUMBER SIX
Jockey Club Eau de Parfum Fragrance Caswell-Massey®

The Sporting Scent of America

Jockey Club

Known as the first official "sporting scent," Jockey Club was the ubiquitous scent of Saratoga Springs and Churchill Downs race tracks. Eventually, it became the 35th President of the United States, John F. Kennedy's, preferred scent: cementing itself in history.

Often duplicated, never replicated.

SHOP JOCKEY CLUB
Image of Alla Nazimova

Divine Femininity

Marem

We originally created Marem in 1914 as a bespoke scent for trailblazing actress Alla Nazimova (née Marem Leventon), star of stage and screen, a daring film-maker, and a pioneer of female independence. Marem was just one of many iconic celebrities who have considered Caswell-Massey an essential everyday luxury, alongside other powerful female artists such as Joni Mitchell and Deborah Harry (a.k.a. 'Blondie').

SHOP MAREM
Image from the interior of Caswell-Massey's flagship NYC location

A NEW YORK STATE OF MIND

Lexington & 48th

Ralph and Milton Taylor took over the business in the 1930s and operated Caswell-Massey for over 50 years, expanding globally from its iconic store at the Barclay Hotel in New York. They made the brand cruelty-free, introducing the first plant-based musks, and created many of our best twentieth-century scents. Our LX48 Eau de Parfum pays homage to our famed NYC flagship.

Caswell-Massey Greenbriar Cologne sitting in a bed of ivy

New Classics

Greenbriar

Caswell-Massey, with its origins in the Newport sailing and equestrian social circles, becomes an icon of preppie style in the 1980s. Greenbriar arrives in 1984 as an Oakmoss-focused update of the 1970's hit fougere fragrances; a new classic is born.

SHop Greenbriar
collage of images from Caswell-Massey's present collections. The modern LX48 Eau de Parfum, the NYBG Collection of Floral fragrances.

RETURNING TO OUR ROOTS

NEW FRONTIERS

In 2018, we launched our Living Floral partnership with The New York Botanical Garden as well as launch LX48—the first new fine fragrance launch from Caswell-Massey in nearly 50 years. These projects combine our centuries-old archives with the skill and knowledge of the finest perfumers and botanists in the world, to bring new and exciting collections to our customers.

Image shows Caswell-Massey Number Six Eau de Parfum bottle in place of the flame in the Statue of Liberty's hand

Heralding

The Tenth Generation

Today, as ever, we continue to innovate, search for new sources of ingredients, and create new fragrances rooted in the American story. We proudly celebrate our 273rd Anniversary with some of the finest bath and body products, and the most remarkable fragrances in the world. We do this in the service of our customers, from the first generation to the tenth and for all the many generations to come.