Marem

Crafted by Caswell‑Massey, America’s original purveyor of luxury scent, Marem is a resurrected 1914 formula first mixed for Alla Nazimova—the scandal‑courting siren who owned Manhattan’s stages. One spray detonates velvet‑dark rose and ripe red currant, then slices in electric citrus before sinking into molten amber and smoked woods. It’s a fragrance that doesn’t behave: sumptuous, subversive, undeniably femme.

Founded in 1752 in Newport, Rhode Island, Caswell-Massey’s heritage is one of originality. From our beginnings as a small apothecary, we’ve grown into the quintessential American luxury fragrance and soap brand beloved by ten generations of customers, celebrities, and Presidents alike. Influenced by American history and our strong New England roots, we’ve designed many of our scents to honor the places and people that molded us into who we are today.

For nearly three centuries, our mission remains steadily rooted in quality, innovation, and dedication to using the highest-quality ingredients in our luxury fragrances, bath soaps, and self-care essentials.