A partnership of elevated class, style, and luxury
Gent Z & Caswell-Massey
Gent Z is for men who want to dress well, treat others with respect, and be the most excellent versions of themselves. Watch James and Gent Z on Youtube or follow him on social media.
Caswell-Massey specializes in fine fragrances, luxury soaps, and skincare products for men and women. Since our founding in 1752, the brand has defined the American luxury lifestyle.


For the Ambitious



Step onto the corner of Lexington & 48th at 11 p.m.—cabs scorched yellow, glass towers humming, ambition wired tight—and that’s the charge LX48 delivers with its first strike. Sharp violet and green-edged geranium spark like street-light glare on chrome fenders, then give way to a rush of freshly-cut tobacco and rain-soaked tree moss that feels equal parts board-room hustle and back-alley rebellion. The dry-down hits like slipping into a broken-in leather jacket: vintage hide fused with seasoned cedar, smooth, dangerous, relentlessly cool.
Designed for guys who chase the skyline instead of sunsets, LX48 is all steel nerve and after-hours swagger—an addictive tobacco-leather cocktail that owns every room, every night.
Base: Cedarwood, Vintage Leather
Take 10% OFF Your entire order
With Code: "GENTZ" at checkout
Featured collection
Shaving & Grooming
Original Scents and Formulas
BAR SOAP
We've built our reputation on quality since our founding in 1752. Our commitment to elevating humble grooming staples ensures that every use will become the favorite part of your day.
Featured collection
Men's Bar Soaps