Origins of the Fragrance

Marem is a story told in scent, equal parts velvet romance and subversive thrill. It detonates with ruby‑ripe red currant and a flash of sun‑kissed neroli, then plunges into a cool rush of wild eucalyptus wrapped around the midnight petals of Crimean Rose. The collision feels untamed—like stumbling into a hidden garden where every blossom hums with electricity.

Its origin is just as audacious. A leather‑bound ledger in the Caswell‑Massey vaults reveals that this formula was hand‑mixed in 1914 for Marem Levanton—better known as silent‑film legend Alla Nazimova. Unwilling to live quietly, she rewrote the rules of Broadway and early Hollywood, wielding creativity like a weapon and freedom like a birthright. Kept under lock and key for more than a century, her personal fragrance now steps into the light, inviting a new generation to channel Nazimova’s fearless energy and carve their own legend.