In a creative collaboration with the master gardeners at the New York Botanical Garden and renowned perfumer Laurent Le Guernec, Caswell-Massey has reimagined the authentic scent of living gardenias that bloom in the Enid A. Haupt Conservatory at the Garden. Flowering in early spring, the delicate colors and subtle aroma of the gardenia blossoms have a magnetic quality, and this is one of the most popular spots at the Garden for visitors to gather.
Now, with 21st-century fragrance technology, we can responsibly bring the experience of a living garden to you without harming or harvesting flowers using the 'living floral' technique. Applying this fragrance-capture technology, the scent signatures of unharvested flowers can be identified (producing something akin to sheet music), enabling the team to recreate “nature-identical” scent molecules using sustainably sourced materials (the instruments, to continue the metaphor), without damaging or harming the rare botanical species. These nature-identical molecules are then reimagined by perfumers (the conductors) to create Perfumes and Eau de Toilettes (the finished symphonies) for our Floral Collection.