LX48 is a tribute to Lexington and 48th Street, the iconic Manhattan corner that was home to the storied Caswell-Massey apothecary and perfumery from 1926 to 2012. At our Apothecary, colognes were formulated for discerning private clients. LX48 is a tribute to these fine fragrances and the stories that accompany them.

LX48 is a collaboration with perfumer Jean-Marc Challain, who created the scent inspired by midcentury oak-paneled club rooms and as an homage to Caswell-Massey’s former flagship store on Lexington Avenue and 48th Street. This is where our tradition began of custom-blending bespoke fragrances for special clients and creating signature scent experiences—and our perfumers were known to be the most talented and exceptionally creative in the city. This Eau de Parfum continues that tradition in grand style.