Scent Capture & the Living Florals
Caswell-Massey
The Pursuit of Scent
To reintroduce our floral perfumes, we aimed to honor the natural scents perfected by nature while also making sure to craft our interpretations sustainably. This way, we can protect the flowers for future generations to enjoy. These joint missions led us to join forces with International Flavors and Fragrances (IFF). Using IFF's proprietary fragrance capture technology, our perfumers were able to capture the scents of all varieties of living plants without harming, or harvesting the flowers.
Capturing Scents of the GARDEN
The New York Botanical Garden
To create our floral fragrances, we sought to create a diverse collection representing some of the most desirable and magnificent flowers available in the US. This naturally led us to our neighbors at The New York Botanical Garden, where our perfumers collaborated with Master Gardeners at the NYBG and Botanical Scientists at IFF to identify the ideal floral inspirations for our fragrances. Each of our six floral fragrances today represent scent signatures captured directly from living flowers that have been masterfully cultivated at the Garden over the past Century.
Fragrance Capture
The Process
By applying the "living floral" fragrance-capture technology, we can identify the scent signatures of unharvested plants. The process requires placing a glass globe, or "headspace," over the blooming flower, at its peak. We then insert a small rod into the headspace to extract small amounts of fragrant pollen, which allows perfumers to "record" the flower's fragrance. Using these "recordings," our perfumers can then recreate “nature-identical” scent molecules without damaging or harming rare botanical species. Our perfumers have reimagined the nature-identical molecules of 6 unique varieties of florals to create our floral perfumes and eau de toilettes.
The Peony Capture
May 2021 at The NYBG
Perfumer Laurent LeGuernec finding the perfect flower
Application of the headspace
The Orchid Capture
March 2018 at The NYBG
The Floral Collection
The Results
The results are remarkable, with a diversity of floral scents ranging from the sweet, uplifting Honeysuckle Eau de Toilette to the velvety seduction of Orchid Perfume. First, meet the Perfumes, each containing rich, multi-layered compositions. Next, you'll find our Eau de Toilette fragrances that each feature light and fresh compositions.
Together, this floral fragrance collection offers many ways to enjoy the spectacular olfactory beauty of nature's most-prized flowers.
The Living Floral Perfumes
Rose | Orchid | Peony
The Living Floral Eau de Toilettes
Lilac | Gardenia | Honeysuckle
In Collaboration with
The New York Botanical Garden
Every purchase from our Collection of Living Floral Perfumes, Eau de Toilettes, and Bath Soaps directly supports the New York Botanical Garden’s work in plant research, conservation, horticulture and education.
Learn more at nybg.org
Shop the Complete
Floral Collection
Scent Capture & the Living Florals
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