Introducing Marem - A bold new fragrance, remastered from the 1914 original designed for Alla Nazimova, the silent film and Broadway star of the early 1900s. This fragrance tells her story, with Rose & Red Currant notes that hint at her Eastern European roots, floral and woodsy notes with the sophistication of New York; and Citrus and Amber that echo the freedom, creativity and adventure of her time in Hollywood. She was known as the 'star of a thousand moods', and this fragrance is no different - it wears remarkably well as a daytime fragrance with lush florals, and reveals darker tones as a perfect scent for an evening out.
Caswell-Massey has been creating remarkable perfumes for powerful & influential women in America for nearly three centuries. Marem is a stunningly deep floral fragrance created for Alla Nazimova, a trailblazer of feminine independence, a daring film-maker, and an iconic actress of early Hollywood.
We have a number of leather-bound books in our archives that hold within them the handwritten recipes for some of our most well-known and iconic scents. But they also hold secrets, like the recipe for this bespoke fragrance for Alla Nazimova created around 1914, when she was a young actress on Broadway. Until now, we have never released this fragrance commercially in the one hundred years since it was created.
Nazimova, born as 'Marem Leventon', rose to fame in Stanislavski's Moscow Arts Theater and emigrated to New York for her Broadway debut in 1906. In 1918, she went to Hollywood to become an iconic Silent film actress and a trailblazer of feminine independence. She used proceeds from her acting to create daring independent films and was one of the earliest female filmmakers. She was also famed for creating the 'Garden of Alla' hotel on Sunset Boulevard where she lived for much of her life, hosting Salons with the intelligentsia of Los Angeles.